They will be presenting at the upcoming Podcast Movement Evolutions conference.Īnd it looks as though TiKTok might join the fun. Youtube has podcast ambitions, hiring staff and offering cash for podcasters looking to add video to the repertoire. LinkedIn announced a career and business podcast destination. Supercast raised $2 million to build out a subscription podcast platform. Boggs, the former head of Podcasts at Apple, leads an all-star team launching Spooler, which is not so much an app but a CMS that dynamically updates podcasts. Over the last few weeks, there has been a flurry of app related announcements. How about Mark Cuban’s Fireside, which launched with much fanfare at Podcast Movement last summer? Not a flamethrower. Embers?ĭeveloping a large following is hard and expensive, yet the apps keep coming. You don’t hear much about NPR One anymore, but that may be changing as NPR works to build habits beyond Apple and Spotify. It was recently purchased by Automattic, owner of the website publishing platform WordPress. The excellent Pocket Casts app was largely abandoned by its investors NPR, WNYC, Chicago Public Media, and BBC Studios. Developing a large following is hard and expensive, yet the apps keep coming. Platforms including Libsyn and Buzzsprout report less than 0.25% (rounding up) of podcast listening derived from Facebook. Facebook jumped into the audio fray in June of last year and the results are mind-blowingly unexceptional. iHeart, with all its massive promotional might, also has a modest share of podcasting listening. Today, depending on the platform providing the data, it has under 5% of listening ( Omny)( Buzzsprout). Perhaps one of the surprise disappointments has been Google Podcasts. Recently, Acast announced a shuttering of their app too. TuneIn, which over time has raised $171 million from top venture capital firms (including Google), inexplicably favored live audio, ignoring the trend to on-demand. Pandora bungled its foray into podcasting several years ago. Not just third-party app makers that have had a tough go of it, but big company apps such as Stitcher that failed to build significant market share and limp along. The graveyard is loaded with apps that never caught on. In June 2021, the firm expanded its portfolio further with the acquisition of personal journaling app Day One, and has also recently bought web analytics firm Parse.ly to make it easier for users to add analytics to their WordPress sites.Podcast apps are a curious business. Pocket Casts has built-in features like variable speed playback, trim silence option, volume boost, a sleep timer, personal media storage, and standalone playback for Apple Watch, which contributes to the delivery of a streamlined and customized listening experience.Īutomattic did not reveal how much it spent on the acquisition of Pocket Casts, but the deal is the latest from the company in a series of purchases this year. Owned by a consortium of public radio stations in NPR, WNYC Studios, WBEZ Chicago and This American Life, Pocket Casts says it can offer podcast fans more control of their listening experience through features that make it easier to discover and organize podcasts, alongside powerful tools to customize the listening experience. Pocket Casts has been acquired by the company that owns WordPress By Andrew J0 There are a lot of great third-party indie podcast players on the Play Store, but Pocket Casts.
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